Opportunities for Businesses

The arts mean business. The Palace Theater is a major economic driver for the Greater Waterbury region offering a variety of opportunities for corporations and businesses of all sizes to maximize their goals, all while helping the keep the arts alive in Connecticut.

Advertising shows your customer who you are, but sponsorship demonstrates what you have in common with them. This shared-interest and common ground provides the foundation for an emotional connection that is unmatched by other marketing options.



Associate your brand with the Palace Theater and the high-caliber entertainment we present. Reach thousands of patrons and show them your support of the community and the arts.


Demonstrate corporate social responsibility by investing in a beloved non-profit organization. This benefit is in addition to the return-on-investment provided by our marketing deliverables.


Enjoy VIP access to Palace Theater events. Sponsorship packages may include meet-and-greets with world-renowned artists, pre-event receptions, and ticket discounts for employees.


Become A Sponsor

For additional questions concerning Sponsorship or to become a sponsor, please fill out the form below and our Development Team will be in touch shortly.

Photo Credit: Felix Manuel Photography; Brian Kimmey; Peggy Terhune

Palace Theater

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